In 1969, Lisanne Skyler’s parents bought an Andy Warhol “Brillo Box (3¢ Off)” sculpture for $1,000. An exact replica of a shipping carton for Brillo soap pads, Warhol’s Brillo Boxes were at first dismissed by the art world. But 40 years later, with Warhol’s reputation as a contemporary-art visionary long secured, the same piece sold for more than $3 million at a record-breaking Christie’s auction.
Blending a humorous family narrative with Pop Art history, and debuting one day after Warhol’s 89th birthday, BRILLO BOX (3¢ OFF) follows this iconic Andy Warhol work as it makes its way from a New York family’s living room to the contemporary global art market, exploring the ephemeral nature of art and value and the decisions that shape a family’s history. An official selection of the 54th New York Film Festival, the documentary debuts MONDAY, AUG. 7 (times TBA), exclusively on HBO.
The film will also be available on HBO On Demand, HBO NOW, HBO GO and affiliate portals.
In 1964, Andy Warhol shocked the art world by making hundreds of replicas of supermarket shipping cartons and presenting them as art. His most notorious were the “Brillo Boxes,” which he made by silk-screening the original Brillo packaging art, designed by abstract impressionist James Harvey, onto wooden boxes that were the exact same sizes as the supermarket originals. It is believed Warhol made 93 large white boxes and 17 smaller yellow ones.
Originally selling for $200, a yellow Brillo Box emblazoned with a “3¢ OFF” burst was bought in 1969 by Martin and Rita Skyler from the OK Harris Gallery in New York for $1,000. Looking to add value to his purchase, Martin Skyler persuaded gallery owner Ivan Karp to get Warhol to sign the bottom of the piece—which was not Warhol’s customary practice at the time.
Parents of an infant daughter, Lisanne, theSkylers spent two years with the Brillo Box, which Martin placed inside Plexiglas to prevent damage. Looking for fresh art to augment their collection, he decided to trade the Brillo Box for a piece by abstract artist Peter Young in 1971. Forty years after the Skylers sold their Brillo Box, Lisanne Skyler, now a filmmaker, learned it was going to be auctioned in New York at Christie’s. She filmed the auction, and, combining it with archival footage, reenactments and interviews with her parents and contemporary art world figures, began to reconstruct her family’s Brillo Box history.
After Warhol’s death in 1987, interest in his work started to build; starting in 1995, prices for his art doubled annually for more than a decade. In 1988, London advertising magnate Charles Saatchi bought the Skylers’ Brillo Box for $35,200; five years later, the piece was sold to a private collector for $43,700 and returned to New York. Two years later, in a soft art market, Robert Shapazian, one of the world’s foremost collectors of modern art and the founding director of the Los Angeles Gagosian Gallery, bought the piece for the same price,and kept it until his death in 2010.
When the Brillo Box went on sale again that year, Christie’s estimated it would fetch between $600,000 to $800,000, its value enhanced by its condition and provenance, including Warhol’s signature and the ownership of Saatchi and Shapazian. Following an international bidding war, however, the Skylers’ Brillo Box was sold to a private collector for $2,650,000. The addition of a $400,500 buyer’s premium brought the final price tag to a staggering $3,050,500. While Martin maintains a stoic front about the loss of such a treasure, a more regretful Rita recalls the personal memories it evokes.
In addition to interviews with Martin and Rita Skyler, BRILLO BOX (3¢ OFF) includes insights from several high-profile names in the contemporary art world, including: Laura Paulson, chairman, Americas at Christie’s; Jessica Todd Smith, the Susan Gray Detweiler Curator of American Art and Manager of the Center for American Art at the Philadelphia Museum of Art; art critic and historian Irving Sandler; Eric Shiner, former director of the Andy Warhol Museum in Pittsburgh; writer, curator and dealer Kenny Schachter; artist Nancy Mozur; artist and teacher Phung Huynh; Daniel Wolf, producer of “Andy Warhol: A Documentary Film”; John Armaly, president and CEO of Armaly Brands, owner of the Brillo brand; and Peter Young, the artist whose work replaced the Brillo Box in the Skyler home.
BRILLO BOX (3¢ OFF) was written, directed, and produced by Lisanne Skyler; editor, Jeanna French; producer, Judith Black. For HBO: supervising editor, Geof Bartz, A.C.E.; senior producer, Lisa Heller; executive producer, Sheila Nevins.
Jessica Beck is the Milton Fine Curator of Art at The Andy Warhol Museum. Since starting at the museum in early 2014, Beck has curated many projects, most notably Andy Warhol: My Perfect Body, the first exhibition to explore the complexities of the body, through beauty, pain and perfection, in Warhol’s practice. She is currently working on Devan Shimoyama’s first solo-exhibition for the summer of 2018. Beck focused both her undergraduate and graduate research on Warhol. Outside of the museum, Beck will serve as the visiting scholar at the Carnegie Mellon School of Art for the 2017-2018 academic year. Beck received her BA in Art History from the University of Chicago and completed her MA with Distinction at the Courtauld Institute of Art.
The Andy Warhol Museum is located on the North Shore of Pittsburgh, Pennsylvania, in the United States. It is the largest museum in the North America dedicated to a single artist. The museum holds an extensive permanent collection of art and archives from the Pittsburgh-born pop art icon Andy Warhol. The Andy Warhol Museum is one of the four Carnegie Museums of Pittsburgh and is a collaborative project of the Carnegie Institute, the Dia Art Foundation and The Andy Warhol Foundation for the Visual Arts (AWFVA). The museum’s main entrance is located on 7th Street. The museum is located in an 88,000-square-foot (8,200 m2) facility on seven floors. Containing 17 galleries, the museum features 900 paintings, close to 2,000 works on paper, over 1,000 published unique prints, 77 sculptures, 4,000 photographs, and over 4,350 Warhol films and videotaped works. Its most recent operating budget (2010) was $6.1 million. In addition to its Pittsburgh location the museum has sponsored 56 traveling exhibits that have attracted close to 9 million visitors in 153 venues worldwide since 1996